Focus on the six trends in the 2012 Tao Wei consumer market

From the current situation, what new changes will occur in the sanitary consumer groups in 2012?

The exquisite living trend of the civilian population appears to be not enough for the sanitary ware consumers at this stage to buy high-end brand bathroom products to decorate their homes in order to show their exquisite life, but rather to get their ideal exquisite living space with a little effort. To have a beautifully decorated and comfortable home, as long as you are creative, everything is possible. Because now we all know that in fact, the so-called brand names and non-brand names, is the advertisement to play more or less, product quality are similar. This has led to a new civilian-oriented bathroom consumer market in China. Through sanitary products, it can satisfy both middle-income and fashion consumer psychology, as well as their purchasing power. The high-end sanitary ware brand will compete at both ends. To meet the trend of “all people's exquisiteness”, high-end sanitary ware brands must adjust their corresponding market strategies and launch products that meet the next tier of consumer markets.

Consumers are no longer in a passive position. Today's consumers, regardless of whether they consume or consume consumer products, must comment on them. Consumers are no longer passive. They want to be able to talk to companies at any time, and they don’t believe in authority, but also believe in intuition and reputation. This indicates that The era of integration of production and sales has arrived.

The focus on health care has been affected by melamine, H1N1, etc. Consumers' attention on health has risen sharply. The preference for green and environmentally friendly sanitary products is more. Sanitary companies establish a healthy and environmentally friendly brand image and bring more products to the market. Market opportunities.

Experiential sales are popular Nowadays, walking into the brand's experience stores and participating in corporate experience activities is an important way for consumers to understand bathroom brands. At the same time, the experiential design of store terminals has become more and more important for the brand.

More and more diversified forms of entertainment The Chinese people's entertainment forms are increasingly diversified, and “self-entertainment without boundaries, watching people entertaining and being happy” has become a typical entertainment feature, creating an entertainment platform for sanitary ware to bring consumers into entertainment. The event became a new marketing strategy for sanitary companies.

According to relevant data on the rise of female consumer power, in the United States, women control about 80% of consumer spending, which accounts for two-thirds of national GDP. According to the statistics of China's sixth population census, women account for 48.7% of China's population, of which middle-aged and young women aged 20-50 who have strong spending power and have a large impact on consumption account for about 21% of the total population. At the same time, surveys have shown that women often act as the “Chief Purchasing Officer” role in family consumption behaviors. Especially in the procurement of consumer goods such as home building materials, it is the wife who plays the leading role.