Some dealers refuse to interview and fear that others will learn their own successful experience. In fact, it is a kind of "small family", and it is a manifestation of closing the self and rejecting others' help. In fact, a dealer who can't accommodate others (such as competitors) and can't effectively release its own value is doomed to be stronger. In fact, dealers marketing themselves are more important than marketing products. How big is the stage of the heart? Now it is not the age of "the wine is not afraid of the deep alley". If a dealer wants to look to the future and exert his ambitions, first of all, he must abandon closed thinking and be open-minded. "Closed and locked the country" can only make one's own eyes narrow, "not far away" and eventually isolated. Because in the current era of information explosion, information as a resource, if it can be effectively integrated and optimized, sometimes it can bring more business opportunities for itself. Secondly, the accumulation of contacts is more important than the accumulation of funds. Through an open mind, we can face the media and peers calmly, achieve multi-win, and better reflect a broad mind and lofty ambitions. Imagine that if Niu Gensheng founded Mengniu, he would like to put the "old club" Yili to death, rather than win-win development, I am afraid there will not be Mengniu Group today. In the case of the liquor dealers themselves, in some places, especially in the south, some wine dealers who have been rivals each other began to move toward the United Way, unifying negotiations with manufacturers, purchasing, logistics, etc., which saved costs and reduced Internal friction, why not do it? “How big is the heart, how big the stage is,†says small and medium-sized dealers. Marketing yourself is more important than marketing products For dealers, marketing products should learn to market themselves. A dealer who is not good at marketing or not good at packaging can hardly sell his products. It's like being a person and doing things. Only by getting people done first can you do things better. In fact, marketing itself is to lay the foundation for marketing products, in fact, it is to build its own company brand, its own company brand hit, and product sales are natural. Marketing yourself includes: First, learn to promote yourself. For example, find some opportunities to advertise for yourself free of charge. Contacting the media and interviewing reporters is a good way. Second, consciously shape your company's brand. Enterprises need to be branded, dealers are the same, and brands have a long-lasting nature. Finally, we must learn to use our own company brand, we must use our own brand to drive product sales, let our own company brand and product brand go hand in hand, this is the fundamental purpose. Helping others succeed is their greatest success. Some dealers are not willing to share their own successful experiences, and naturally have his reasons. This can only explain two points. First, it is not good enough to do it yourself. There is nothing to say; or it can’t be said, this is a lack of self-marketing. Secondly, it is a kind of protection from oneself. Others learn their own "trick" and evade sharing. In the latter case, the author believes that in today's highly homogenized marketing methods, there is nothing left, and it can be hidden from the outside world. The future market competition will finally be the competition of details and service. Competition, and some details, even if you speak out, it is difficult for outsiders to learn and learn. Therefore, different companies, different markets, and different dealers' own conditions will bring different marketing models. As a dealer, your business success experience is not feasible in another place where the conditions are not mature, or where the market environment is very different. Therefore, dealers do not have to worry about others stealing their own tricks, and they have no core advantages. Helping others succeed is their greatest success. Of course, you are not free of charge. You can collect honorary and material compensation while teaching others how to succeed. For example, some dealers have summarized the successful experience of their own operating market into a model, and then replicated and promoted in downstream channels. Finally, due to the success of the downstream customers, they have achieved great success, thus achieving a win-win situation. For example, Zhejiang Shangyuan Company promotes a “good three-dimensional†business model. Summary: An excellent dealer must be an open and inclusive dealer. It must be a dealer who is good at self-marketing and good at helping others succeed. As a dealer, only short-sightedness and prejudice are abandoned. Only when it comes to opening up and sharing, can he achieve greater success and appreciate a greater sense of value and accomplishment. Concerned about surprises Tags: LED Lighting Dealer: Business is doing this Previous: How to buy lock door hardware? Next: 5 important details of custom furniture contract Topa Hydraulic Fittings And Adapters are perfect for applications and meet or exceed all EATON standards, PARKER standard, America standard, custom. We have the widest availability of Hydraulic Adapter configurations in the industry. Adapter Fittings are needed to complete hydraulic circuits which perform different
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