Traditional media is two-dimensional, and online advertising is multi-dimensional. It can combine text, images and sound organically, and convey multi-sensory information, allowing customers to feel goods or services as if they were there. Enable consumers to experience products, services and brands. This kind of propaganda form, which combines pictures, texts, sounds and images, enhances the effectiveness of online publicity. Internet propaganda is a multi-dimensional propaganda of traditional media is two-dimensional, and online propaganda is multi-dimensional, it can combine text, images and sound organically, convey multi-sensory information, let customers feel the goods as if they are there Or service. Enable consumers to experience products, services and brands. This kind of propaganda form, which combines pictures, texts, sounds and images, enhances the effectiveness of online publicity. Internet propaganda has the most dynamic consumer groups 70.54% of Internet users are concentrated in more economically developed regions, 64% of households have monthly incomes above 1,000 yuan, 85.8% are between 18 and 35 years old, and 83% have received college or higher education. Therefore, the target group of online propaganda is the most dynamic consumer group with the highest level of social level, the highest income and the highest consumption power. The total consumption of this group is often greater than the sum of other consumption levels. The network propaganda production cost is low, the speed is fast, and the change is flexible. The network propaganda production cycle is short, even if it is delivered in a short period of time, it can be completed quickly according to the customer's needs, and the traditional propaganda production cost is high, and the delivery period is fixed. In addition, it is difficult to change after the publicity on the traditional media. Even if it can be changed, it often costs a lot of money. And publicity on the Internet can change the promotion content in time according to customer needs. In this way, changes in business decisions can be implemented and promoted in a timely manner. Network propaganda is interactive and deep Interactivity is the biggest advantage of Internet media. It is different from the one-way communication of traditional media, but the interactive communication of information. Through the link, users can get more and more detailed information from the relevant sites of the manufacturer with a simple click of the mouse. In addition, users can directly fill in and submit online form information through the network, manufacturers can get valuable user feedback at any time, further reducing the distance between users and publicity customers. At the same time, online promotion can provide further product query needs. Online publicity can make perfect statistics. "Unable to measure things can't be managed." Network promotion enables users to directly monitor the release of information through timely and accurate statistical mechanisms. The traditional form of information distribution can only count the number of audiences delivered through inaccurate ratings, circulation, and so on. Web campaigns can track and measure the effectiveness of promotions. Users can measure the effectiveness of promotions on the Internet. By monitoring the advertised pageviews, click-through rates, and other metrics, users can count how many people see the published information, and how many of them are interested in the published information to further understand the details of the information. Therefore, compared to any other promotion, online promotion enables users to better track the response of the audience and keep abreast of the situation of users and potential users. The promotion of online promotion is more targeted. By providing a large number of free services, websites can generally establish a complete user database, including the geographical distribution, age, gender, income, occupation, marital status, and hobbies of users. These materials can help users analyze the market and audience, and according to the characteristics of the target audience of the information release, the information is released in a targeted manner, and based on the characteristics of the user for fixed-point delivery and tracking analysis, the objective and accurate evaluation of the delivery effect. In addition, web promotion can also provide a targeted content environment. The services provided by different websites or different channels of the same website are different in quality and have strong class distinctions, which makes it possible to closely cater to the interests of users. The audience of online publicity is high. According to the data, TV can't concentrate people's attention. 40% of TV viewers are reading at the same time, 21% are doing housework at the same time, 13% are eating and drinking, 12% are In playing with it, 10% are cooking, 9% are writing, and 8% are calling. While 55% of online users do not do anything when they use the computer, only 6% are on the phone at the same time, only 5% are eating and drinking, and only 4% are writing. Network promotion shortens the process of media delivery Users generally go through three stages of marketing in traditional media: market development period, market consolidation period and market maintenance period. In these three stages, the manufacturer must first gain attention and create brand awareness; after the consumer obtains the initial information of the brand, promote more detailed product information. Then there is a stronger link between the establishment and the consumer to build brand loyalty. The Internet combines these three phases in one information release: consumers see the network promotion, click to get detailed information, and fill in the user information or directly participate in the user's marketing activities or even directly implement the purchase behavior online. The network publicity spreads widely and is not restricted by time and space. Through the Internet, online publicity can spread information to every corner of the world without interruption. Anyone can read it anywhere, as long as they have access to the Internet. This is something that traditional media cannot achieve. Web promotion is reproducible and searchable. Network promotion can perfectly combine text, sound and picture for users to actively search and repeat. Compared with TV promotion, users are passively accepting promotional content. If you miss the promotion time, you will no longer get the release information. In addition, it is obvious that the retrieval of the search plane promotion of the online promotion is time consuming and costly. Network promotion has a price advantage From the price point of view, compared with newspapers and magazines or TV publicity, the current network promotion costs are still relatively low. Obtaining the same propaganda effect, the effective cost of online promotion is much lower than that of traditional propaganda media. The cost of a publicity homepage for a year is roughly several thousand yuan, and the content of the homepage can be changed at any time with the change of business decision-making. This is unimaginable by traditional propaganda media. Online publicity will become an indispensable and efficient way for corporate marketing. Http://news.chinawj.com.cn Automatic Door Opening Mechanism,Sliding Door Operator,Door Automatic System,Automatic Curved Door Operator Caesar door control co.,ltd , https://www.caesar-door.com
Editor: (Hardware Business Network Information Center) http://news.chinawj.com.cn