Last year's building materials, bathroom hardware market was hot and cold and most of the time in the cold period, bathroom hardware market slump, sanitary home stores and manufacturers of difficulties for all to see. What is the status of the sanitary ware dealers and agents who are not frequently concerned? Previously, the author found through investigations and visits that many bathroom distributors have sent out their sad voices. They have obviously felt the pressure of survival under the cold winter. So why are the bathroom distributors in a difficult position? The sluggish bathroom hardware market, high channel costs, pressure from manufacturers, and the impact of new channels all cast a shadow on bathroom distributors.
First: The demand shrinks The bathroom hardware market is sluggish The sales performance is worrying The real estate control policy was introduced in 2011. Restrictions on purchases and limited loans forced the bathroom hardware market to a low point. The bathroom and building materials industry in the downstream of real estate was also unable to remain alone and was involved in the downturn of bathroom hardware. Market environment. In view of the scarcity of passenger flow in the bathroom hardware market, some bathroom distributors have made a sad voice. Insiders pointed out that the real estate control policy led to a sharp decline in consumer demand, bathroom dealers into a quagmire of survival, the situation is worrying. In 2011, the introduction of a new round of regulation and control of the property market has made the already turbulent home industry situation more confusing. The regulation of real estate will reduce the volume of housing transactions, resulting in a sluggish demand for home bathroom hardware. It is understood that the current development of new real estate in Beijing's Fourth Ring is relatively small, and now the source of renovation are mostly real estate developers in 2009 and 2010, real estate developers, second-hand housing or old homes a large part of the second part of the renovation, the two limited room The purchasing power is very low. With the reduction of incremental housing, the cooling of home building materials and bathroom hardware has become inevitable.
The coldness of the bathroom hardware market is directly reflected in the flow of people in the stores. The number of consumers who enter the store every day is about 10, which is very good. Even on the weekend, the daily traffic is about 20 to 30 people. A well-known brand in Beijing area total bathroom distributor frankly. The strong real estate control policies introduced by the state have a very serious impact on the property market. To some extent, they have suppressed some of the just-needed demands, undoubtedly aggravating consumer sentiment. In response, Shen Huixiang, a dealer of Beijing sanitary ware dealers in Baihui cabinets, agreed that the current monthly turnover through the retail channel has dropped to less than 100,000.
During the visit to the store, it was also found that the traffic volume has dropped significantly compared with previous years. Even during the May 1st and 11th Golden Week period, the situation of rubbing shoulders has long disappeared. Some sanitary ware dealers even indicated that No one walked into the store for a whole day. The phenomenon of withdrawing stores and laying off staff was everywhere. According to industry sources, the current loss of bathroom dealers operating more than 80%, limited bathroom hardware market digestion capacity for the bathroom distributor this year's sales has brought tremendous pressure, oversupply of the status of the bathroom hardware market so that the bathroom dealer Survival has become difficult.
Second: The rapid expansion of the sanitary and sanitary stores has a high rent. The bathroom distributors can't afford it. In the bad situation, the channel cost is still strong. The author found in the visit, so that the most frustrating bathroom dealers are the high rent of the store. In the frigidity of the bathroom hardware market, the issue of rent has become increasingly apparent, after many media have reported that the profits of home building materials are more than three floors shared by the stores, which is a great burden for dismal bathroom dealers. There are bathroom distributors who have calculated an account, except for rent, electricity, water, property management fees and labor costs. In the first ten months of this year, only the only October was profitable, and other months were at a loss. status.
The high rents in the store caused the sanitary ware dealers to send their emotions. In the previous stage, the domestic famous sanitary ware stores invited us to settle in at a price of 280 yuan per square meter per month, and I was rejected decisively. Shilihe Xiaolong Ceramics Base, a well-known brand sanitary ware dealer told the author that in recent years, store rentals can be described as rising, taking a famous domestic store as an example. From 2007 to now, the rent of the same location rose from 300 yuan per square meter per month. To 450 yuan, an increase of up to 50%. Under the tide of rising voices, Ronaldinho chose conservative management and no longer entered the store.
On the other hand, with the sharp drop in demand for the bathroom hardware market and increasingly fierce competition, the expansion of the sanitary home store has not slowed down. The author was informed that the inexhaustible expansion and support of the store has become an important factor in the days of the bathroom distributors. Regardless of follow-up or non-follow-up, profits for the bathroom distributors are largely diluted. Yin Yuxin, deputy general manager of Oriental Home Furnishing Plaza, told the author that the more open the store, the more diversion of the bathroom hardware market, the sluggish bathroom hardware market led to the slowdown in spending power, and few stores will be able to support the 3,000 back to 1,000 homes in Oriental homes. Bathroom distributors engage in promotions and activities.
In fact, the expansion of the store is not a superb appearance. With the intensification of the withdrawal of shops, the airline rental rate has soared. Many bathroom dealers have stated that the well-known stores that have always been high-profile have also begun to throw their own olive branches, but they are under severe pressure. The situation, many bathroom dealers like Ronaldinho chose to refuse.
First: The demand shrinks The bathroom hardware market is sluggish The sales performance is worrying The real estate control policy was introduced in 2011. Restrictions on purchases and limited loans forced the bathroom hardware market to a low point. The bathroom and building materials industry in the downstream of real estate was also unable to remain alone and was involved in the downturn of bathroom hardware. Market environment. In view of the scarcity of passenger flow in the bathroom hardware market, some bathroom distributors have made a sad voice. Insiders pointed out that the real estate control policy led to a sharp decline in consumer demand, bathroom dealers into a quagmire of survival, the situation is worrying. In 2011, the introduction of a new round of regulation and control of the property market has made the already turbulent home industry situation more confusing. The regulation of real estate will reduce the volume of housing transactions, resulting in a sluggish demand for home bathroom hardware. It is understood that the current development of new real estate in Beijing's Fourth Ring is relatively small, and now the source of renovation are mostly real estate developers in 2009 and 2010, real estate developers, second-hand housing or old homes a large part of the second part of the renovation, the two limited room The purchasing power is very low. With the reduction of incremental housing, the cooling of home building materials and bathroom hardware has become inevitable.
The coldness of the bathroom hardware market is directly reflected in the flow of people in the stores. The number of consumers who enter the store every day is about 10, which is very good. Even on the weekend, the daily traffic is about 20 to 30 people. A well-known brand in Beijing area total bathroom distributor frankly. The strong real estate control policies introduced by the state have a very serious impact on the property market. To some extent, they have suppressed some of the just-needed demands, undoubtedly aggravating consumer sentiment. In response, Shen Huixiang, a dealer of Beijing sanitary ware dealers in Baihui cabinets, agreed that the current monthly turnover through the retail channel has dropped to less than 100,000.
During the visit to the store, it was also found that the traffic volume has dropped significantly compared with previous years. Even during the May 1st and 11th Golden Week period, the situation of rubbing shoulders has long disappeared. Some sanitary ware dealers even indicated that No one walked into the store for a whole day. The phenomenon of withdrawing stores and laying off staff was everywhere. According to industry sources, the current loss of bathroom dealers operating more than 80%, limited bathroom hardware market digestion capacity for the bathroom distributor this year's sales has brought tremendous pressure, oversupply of the status of the bathroom hardware market so that the bathroom dealer Survival has become difficult.
Second: The rapid expansion of the sanitary and sanitary stores has a high rent. The bathroom distributors can't afford it. In the bad situation, the channel cost is still strong. The author found in the visit, so that the most frustrating bathroom dealers are the high rent of the store. In the frigidity of the bathroom hardware market, the issue of rent has become increasingly apparent, after many media have reported that the profits of home building materials are more than three floors shared by the stores, which is a great burden for dismal bathroom dealers. There are bathroom distributors who have calculated an account, except for rent, electricity, water, property management fees and labor costs. In the first ten months of this year, only the only October was profitable, and other months were at a loss. status.
The high rents in the store caused the sanitary ware dealers to send their emotions. In the previous stage, the domestic famous sanitary ware stores invited us to settle in at a price of 280 yuan per square meter per month, and I was rejected decisively. Shilihe Xiaolong Ceramics Base, a well-known brand sanitary ware dealer told the author that in recent years, store rentals can be described as rising, taking a famous domestic store as an example. From 2007 to now, the rent of the same location rose from 300 yuan per square meter per month. To 450 yuan, an increase of up to 50%. Under the tide of rising voices, Ronaldinho chose conservative management and no longer entered the store.
On the other hand, with the sharp drop in demand for the bathroom hardware market and increasingly fierce competition, the expansion of the sanitary home store has not slowed down. The author was informed that the inexhaustible expansion and support of the store has become an important factor in the days of the bathroom distributors. Regardless of follow-up or non-follow-up, profits for the bathroom distributors are largely diluted. Yin Yuxin, deputy general manager of Oriental Home Furnishing Plaza, told the author that the more open the store, the more diversion of the bathroom hardware market, the sluggish bathroom hardware market led to the slowdown in spending power, and few stores will be able to support the 3,000 back to 1,000 homes in Oriental homes. Bathroom distributors engage in promotions and activities.
In fact, the expansion of the store is not a superb appearance. With the intensification of the withdrawal of shops, the airline rental rate has soared. Many bathroom dealers have stated that the well-known stores that have always been high-profile have also begun to throw their own olive branches, but they are under severe pressure. The situation, many bathroom dealers like Ronaldinho chose to refuse.
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