Hardware companies grasp five major methods of off-season marketing

During peak season, sales are at the top of the list. Hardware tool manufacturers must take orders and produce results. They often overlook the construction and management of marketing networks. Whether dealers choose whether they are reasonable or not will impact the market. Problems such as whether management is in place or not are not considered thoroughly. Therefore, entering the off-season is the time to check and reorganize the marketing network.

Hardware companies how to grasp the off-season marketing In the peak season, sales in the first place, hardware tools manufacturers to take orders, produce results, often overlook the construction and management of the marketing network, the choice of dealers is reasonable, whether it will impact the market Whether or not the management of secondary dealerships is in place is not considered properly. Therefore, entering the off-season is the time to check and reorganize the marketing network.

During the off-season, high-level managers of hardware and tools companies should focus on visiting customers or dealers, or holding dealer conferences, summarizing the marketing work during peak seasons, and listening to their suggestions on corporate products, various marketing policies, and corporate business personnel, as a result of corporate development. The basis of future marketing policies and personnel adjustments; at the same time, through this kind of communication can also close the relationship between the two sides. If companies are to launch new products and implement new policies in the next peak season, they should negotiate with major dealers in the off-season to obtain their support. This will have a great impact on the success of the next peak season.

In addition, opening up new channels during the off-season is an important task. The new channel referred to here is a channel member that is not occupied by the customer. The market is chicken and sales are eggs. If no new channels are developed in the off-season, instead the original batches or terminals are gradually lost, and it is already too late to “cuckish temporarily” during the peak season. In the off-season, hardware dealers are restricted by marketing costs and other business influences. Generally, they will not pay attention to the maintenance and development of the off-season market. Therefore, hardware tool companies should seize the opportunity to develop new channels.

In the specific operation, there are some methods as follows:

First, with the “plate market” as the center, the first-tier distributors as the core, strengthen the management, control, service, and guidance of the second-tier dealers, and at the same time, optimize and integrate some of the first-tier dealers;

Second, in examining whether the regional distribution of distributors is reasonable, comprehensive consideration should be given to the economic strength of distributors, software and hardware equipment, and urban-rural transportation and other factors;

Third, in the guidance of dealers to form a balance of sales throughout the year, the specific requirements in the distribution network of dealers within the network sales period and the company's total sales target, the same order schedule, showing a balanced development trend;

Fourth, in the aspect of combing the online channels of the plate market, it requires management and services to be timely, effective, and in place;

Fifth, help some of the powerful dealers to establish and improve the marketing network.

Changes in the marketing network may bring about uncontrollable shocks. Once this vibration occurs, it will last for a period of time. If this kind of channel vibration occurs during the sales season, you can imagine how much the negative effect will be. Therefore, the hardware companies need to be in the off-season. The important reason for the implementation of channel changes.