Yingli Fierce Price Wars PV Module Price Slashed by 10%

In the tendering campaign of Yingli International Engineering Technology Co., Ltd. of China on Ningxia Zhongwei 30MWp grid-connected photovoltaic power station component equipment and related services, Yingli reported the lowest price of 5.18/W. Immediately incur criticism from the industry. As of last Friday, the quoted price of photovoltaic modules received by the market information center of the website was followed up by the second and third-tier brands. According to “The 9th Week of 2012 PV Market Dynamics”, the average price of domestic PV modules was 0.993. $/W, fell 10.26% this week. For the most recent years.

It is understood that after learning that Yingli had a low price of 5.18/W, domestic small and medium-sized enterprises quickly acted, and many companies of PV modules had already lowered their quotation to 5.1/W. In our interview, the company frankly stated that the price of 5.18 in the current situation is actually a loss, but the customer has to use Yingli as the benchmark price, and we have to be lower than Yingli. He admits that branding is not our opponent, but Yingli is not necessarily an opponent at a low price.

Last week, Germany’s port prices were warming, thanks to German grab-rush peaks brought about by Germany’s cuts on subsidies on March 9. However, Yingli’s cold water immediately wiped out all expectations, according to a European from China. The sales manager said that the current German policy is uncertain and the wait-and-see atmosphere is strong. This offer of Yingli will inevitably affect the market trend next week. He called on all companies to unite and not engage in price wars. At the same time, he said that each PV module product has different workmanship, materials, quality, and brand value, and it has limited impact on the price of first-line products, and 5.18/W should not be used as the pricing standard for all products.

The author believes that the high, medium, and low prices of products are advocated by the market economy. Each company has its own strategies and standards, but we believe that competition is the only way to promote the progress of products and enterprises. At the same time, in the face of the final reduction of national subsidy policies, companies should speed up the cost reduction and make PV become a competitive green energy. Therefore, we believe that the price war that Yingli has ignited will inevitably become a driving force for Chinese companies to reduce costs. Whether you are willing to accept the move or not, the sword has arrived!