——Yu Hua, general manager of Fenike Superhard Materials Co., Ltd. entered 2012. For the superhard materials industry, the most important thing should be the new material following the “Decision of the State Council on Accelerating the Cultivation and Development of Strategic Emerging Industries”. After being listed as a key industry, the Ministry of Industry and Information Technology has positioned the superhard materials industry such as abrasives and abrasives as a key development industry in the “Twelfth Five-Year Development Plan for Machine Tool Industry”, reflecting the status and huge position of strategic emerging industries of superhard materials. The development space, industry advantages and policy support are believed to bring more opportunities to the industry. Faced with such a good opportunity, how to make our company bigger and stronger, and make our enterprise a long-term business, I believe that creating a good corporate culture and building a century-old national brand is our best choice. What is the most valuable asset of an enterprise? The answer is the brand. Brand is the logo of corporate culture, and culture is the identification factor of brand. The brand of a company is the carrier of this corporate culture. Culture is the essence of the enterprise that condenses on the brand, and it is the whole process of the enterprise operation, the all-round concept will, the behavior norms and the group style. People can use the brand to reveal a company's business strategy, values, and business philosophy. Through the brand, the corporate culture extends the vision to the entire cultural field, enhances cohesiveness internally, enhances competitiveness externally, and continuously transforms it into assets, bringing value to the enterprise. Corporate culture is the ideological guideline that guides the behavior of all employees in an enterprise. In the Book of Changes, “it is about humanity and the world”. Culture is about the world, and for a company, it’s about all employees. Corporate culture is a consistent perception based on a company's core value system. This common understanding is that employees can reach a consensus, so that every employee knows what the company advocates, what it is against, and what can be done to meet The internal norms of the organization require that what is done may violate the company's goals and objectives. Culture is an atmosphere formed by common cognition. In such an atmosphere, even those who do not agree with it have to follow the dress positively, pretend to be loaded, and become real, and they are involuntarily. Corporate culture is a psychological contract between all team members. The relationship between the enterprise and the employee is maintained by two kinds of agreements. One is the labor contract, which stipulates the rights, responsibilities and interests of the two parties according to the laws and regulations of the state. The other is the contract of the heart, that is, all employees have the value of the enterprise. Joint recognition. Every enterprise has its own core values. The core values ​​are the standard of “de” of the enterprise. The employees form a kind of psychological contract with the enterprise, that is, the employees agree with the common vision and pursuit of the enterprise, and the personal goals and corporate goals. Put together, take the initiative to take responsibility and carry out self-management. Once this kind of psychological contract is formed, the value orientation of the enterprise becomes the behavior of all employees in most cases. Corporate culture is a habit. Each of us has two habits, habits of thinking and behavioral habits. Corporate culture is the two habits of cultivating and training each member. "Xi" is obtained through empirical learning. "Habitat" is a kind of formula, a kind of long-term thing. This habitual behavior is recognized by everyone and is used to it. It is not an institution or a law. It is a natural thing that comes from our hearts. It is like being hungry and eating thirsty and drinking water. This kind of power from the cultural level is more thorough, more traction, cohesive, binding, more dynamic and impetuous than the power of traditional management of command, supervision, and punishment. The system is mandatory to meet minimum standards, and culture leads people to the highest standards. For example, the system does not require a person to help others, but culture or ethics guide people to help each other. To create a good corporate culture, we first need to establish a code of conduct for your company, then turn this code into a psychological contract for everyone, and finally develop this principle into the habit of all employees. Looking at the history of ancient and modern times, there will be different cultures in different periods, and the culture is also in need of change. Corporate culture is also not static, and corporate culture needs to be adjusted in a timely and appropriate manner at different stages as the company grows. For many big companies in crisis, the most frustrating fact is that it is precisely the road that once made them thrive, and finally brought them into crisis. It can be seen that corporate culture is not the best, only suitable or not. Only the corporate culture that suits the actual situation of your company is the best corporate culture. Corporate culture will also have a strong personalization, but an excellent corporate culture must be positive and positive. In the process of transmission, continuation and transformation of corporate culture, it is often appreciated by those who comply with corporate culture requirements, while retrogrades are punished to ensure the final formation of a corporate culture. After the formation of corporate culture, culture will be integrated into the daily management of the company, reflecting the sense of responsibility of each employee and loyalty to the company. Whether one thing can be done well depends on one's responsibility and ability, and the courage to take responsibility is a kind of ability. Only the responsibility and ability and the talents are the talents that the enterprise really needs. In a sense, the responsibility Even better than ability. No bad work, only irresponsible people. A good corporate culture will make every employee have a strong sense of responsibility, regardless of ability and position. With responsibility, we can guarantee the quality of our products and services, and we can guarantee the competitiveness of an enterprise, and ultimately reflect the responsibility of the company. It can be said that “responsibility guarantees everything”. Corporate culture is related to the stagnation and development of enterprises. Excellent corporate culture will permeate every employee's life and thoughts. It will be deeply embedded in the vitality, creativity and cohesion of the enterprise. It is the soul and character of the enterprise. And eventually form a corporate brand. The so-called "the soul of the enterprise, the text is cast" is a high-level summary of the corporate culture. With the support and help of colleagues in the industry, Fenike has gone through more than 20 years of experience. During this period, there are joys of success, recognition of satisfaction, development confusion, and growing troubles. In the process of development, Fenike is building its own corporate culture all the time. One of the values ​​that everyone adheres to and fulfills is: “Always maintain the integrity of integrity, and always have a strong sense of customer service.” "For the happiness of employees, for the satisfaction of customers, for the responsibility of society, for a better future" is the business philosophy that Fu Nike has long adhered to. Friedman said in the book "The World Is Flat": "The rapid advancement of technology and communications enables people all over the world to approach each other unprecedentedly. The globalization of markets, especially the capital markets. Global integration has made the whole world flatter and smaller.” Global competition in the industry is already a reality. Fu Nike hopes to work with colleagues in the industry to create our excellent Chinese corporate culture, to create our own national brand, and to make our China The long-term success of the company makes our China's superhard materials industry contribute to the economic development of the world.

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