China's bamboo flooring market ushered in three major new selling points of consumption

Throughout the entire floor market, compared to other wood floors, bamboo flooring uses natural raw bamboo as a material, and the amount of formaldehyde released is relatively low. Green environmental protection is undoubtedly compared to wooden flooring, and it is a pursuit of low-carbon life in today's market. The consumer trend has achieved a good docking. However, bamboo flooring has always been at a disadvantage in the PK with wood floors and laminate flooring, mainly due to its own characteristics of the short board, and with the new appearance and launch of high-quality environmentally friendly bamboo flooring market, bamboo flooring itself The "short board" will also be made up. The industry generally believes that this indicates that the inflection point for the consumption of the Chinese bamboo flooring market is coming soon.

Faced with the competition of domestic counterparts, the days of large-scale export of bamboo flooring manufacturers for domestic exports are actually not good. The emergence of new products and technologies in the bamboo flooring industry, the high-margin brand operation, and the bamboo culture brand are the three major opportunities for the bamboo flooring industry to re-invigorate the domestic flooring market, and are also three major new selling points.

According to incomplete statistics, bamboo flooring sales in China are still stagnant, equivalent to only one-tenth of the wood floor market, sales are quite sluggish. Today, consumers are very concerned about the concept of environmental protection, this situation must have its inherent factors. Facing the fierce competition in the domestic flooring industry, in order to win the favor of consumers, how China's bamboo flooring should seize the turning point has become an urgent and pressing issue.

In the past, due to the unstable performance of the bamboo flooring, products in the northern heating room were easily cracked and deformed, and their applicability was poor. In the south, they were more susceptible to rot and infestation than wooden flooring. Therefore, it has always occupied a small share in the domestic market. However, with the advent of the new technology “heavy bamboo flooring”, the technical and performance aspects of bamboo flooring products have been improved in various ways. High-density heavy bamboo mainly uses renewable resources of bamboo as raw material, replacing the traditional production method using wood as raw material. The utilization rate of bamboo has reached more than 90%, and it is almost twice as much as the raw material utilization rate of traditional flooring production methods. In addition, China has a relatively large number of bamboo resources, which can not only reduce costs through sustainable production, but also effectively protect the environment, and can develop rapidly without excessively consuming natural resources.

Because the heavy bamboo flooring products are more stable and durable than before, the applicable surface and applicable areas are also more extensive, and they have surpassed ordinary bamboo flooring in performance and application range, thereby changing the competitive disadvantage of bamboo flooring, making heavy bamboo flooring The performance has been comparable to that of solid wood flooring, and has even surpassed the latter trend. The gross profit rate of the ordinary decorative building materials industry is generally about 40%, and that of the wooden floor industry is more than 30%. However, the general gross margin of the domestic bamboo flooring industry is only 20% or even lower, which means that most bamboo flooring products are put into use. The market can only maintain a balance between revenue and expenditure. Companies basically have no more funds for brand building and marketing.

According to the popular building materials industry's logistics costs of 5% to 8%, 8% to 10% of the inevitable marketing costs, 15% to 20% of the sales costs and the end-of-year counter-profits to calculate, most bamboo flooring companies want to To do brand promotion, basically must face the loss of the situation. However, there is no market promotion, consumers are difficult to guide, will itself affect the sale of bamboo flooring, is not willing to "lose money to earn", has become a difficult choice for many bamboo flooring companies. China is an ancient civilization in the world, and is also the birthplace of traditionally considered "bamboo culture." After a thorough study of the history of Chinese science, well-known British scholar Joseph Needham even believed that East Asian civilization is a "bamboo civilization." Although we cannot fully agree with this point of view, bamboo has become one of the many symbols of the Chinese gentleman since ancient times. It is a model of the Chinese people's favorite elegant plants, and has also been widely used by literati and poetry to elegant art.

In recent years, China has paid more attention to traditional culture and has increased its promotion and promotion of traditional culture. With the continuous enhancement of China’s national strength, the global influence of Oriental culture, especially Chinese culture, has been gradually improved. As a synonym for "high and elegant", bamboo culture is not only deeply loved by the cultural people, but its green environmental protection also arouses widespread concern of consumers. Bamboo flooring will most likely become a new decoration fashion hot spot sought after by consumers. Bamboo flooring companies, if they do not use this opportunity to carry out their own brand building and publicity, so as to miss the opportunity, will be sighed with regret.

The area and output of bamboo resources in China ranks first in the world. About 90% of bamboo in the world with the highest performance and highest utilization value is distributed in China. Although the domestic bamboo flooring industry is still more SMEs, the vast majority have not yet formed a mature brand system, but the current market and technological structure is actually a strong brand of bamboo flooring companies with considerable product, capital and resource strength. Good opportunity. In addition, the inflection point of the bamboo flooring market has already arrived, and people in the industry now generally believe that bamboo flooring will surely usher in a time when corporate brands will be deepened and become popular.