On the one hand, it is anxious to open the domestic market, on the other hand, it is a sales platform in the central part of the country. Yesterday, Dongguan Furniture Association on behalf of more than 200 furniture companies and Golden Horse Triumph Group "hand in hand" in Han, formally signed an agreement to enter Hankou North China Furniture CBD. Deng Zhiguang, deputy mayor of Dongguan, said that under the financial crisis, Dongguan is actively expanding its domestic sales base, and Wuhan is the first stop of the city ’s cooperation. The inevitable choice of enterprises "We are very concerned about the sales market in Wuhan and Central China." Wu Tianzhong, the head of Dongguan Dingsheng Furniture Co., introduced that the company used to only export. There are three factories in Dongguan with annual sales of more than 400 million yuan. It also encountered a cold snap and its efficiency declined. From January to April this year, the company's output value was only more than 30 million yuan, which was only 1/3 of the same period last year. "For this reason, the company decided to expand the domestic market." He said that before doing foreign trade, the three factories were independently accounted for, and the products were also produced according to customer needs, without forming a system of their own. "This year, we have integrated the three companies and decided to research and develop and produce by ourselves to form a complete industrial chain and get rid of the model of relying solely on export orders." "This is not an isolated case. This is almost always the case for companies coming to Han." Yuan Shihao, chairman of the Dongguan Furniture Association, said Dongguan is known as the city of Chinese furniture, and exports account for a considerable proportion. All of the above are now eager to expand domestic sales. And Wuhan is located in Central China and has unique geographical conditions. This test of Wuhan is the first step for entrepreneurs to step out of strategic expansion and an inevitable choice. The inevitable choice of Dongguan According to Deng Zhiguang, the vice mayor of Dongguan who led the team to Han, "this is the inevitable road for the whole of Dongguan." He said that in response to the financial crisis, the city put forward a strategic decision to expand domestic sales, and they chose Wuhan as their first stop. It is understood that this time in Han Dynasty, the Dongguan municipal government has also signed a strategic cooperation agreement with the Wuhan municipal government, and the two sides will cooperate in various fields. "Furniture is an important industrial pillar of Dongguan, and is also greatly affected by the financial crisis, so this time we come to Han, our furniture industry is also a step ahead." Deng said, Wuhan is very suitable for domestic sales base, the first stop is to choose Wuhan, also Dongguan Inevitable choice. ◇ Interview Xiao Kaixuan, Chairman of Golden Horse Triumph Group: "This is a 'plate drifting' action" More than 200 companies in Dongguan have settled in the Chinese furniture CBD. Xiao Kaixuan, chairman of the Golden Horse Triumph Group, is the biggest winner. In an interview with this newspaper yesterday, he said that this was a "plate drift" action, and the company also took advantage of And for. Changjiang Commercial Daily: How do you understand this "plate drift" action? Xiao Kaixuan: This "plate drift" action was facilitated by the Dongguan furniture industry environment. With the global financial turmoil and the extremely shrinking European and American markets, it is not difficult to imagine the blow to Dongguan. Of course, what is more important is the warning: the lack of domestic sales channels. After investigating in Hubei, Dongguan City saw a broad domestic market and decided to help companies seek a domestic sales platform. This time Dongguan Furniture entered the Chinese furniture CBD as a whole to expand domestic sales channels. Changjiang Commercial Daily: What do you think of this cooperation between the two sides? Xiao Kaixuan: Furniture domestic sales must first have two major conditions: large transportation and large market. Hankou North is only 15 minutes away from Tianhe Airport and Wuhan Railway Station, 20 minutes away from downtown Wuhan, and only 1 hour to Wuhan city circle. In terms of traffic conditions, there are sufficient traffic conditions for Wuhan, Hubei and Central China. Hubei and Wuhan are the first in the central region, with huge consumption strength, and the central furniture industry is a market that has long been ignored by export companies. Guangdong furniture accounts for less than 20% of the market, and there is still much room for improvement. What Dongguan companies need is our market and logistics, but what we lack is the industrial cluster, so the two parties can hit it off.
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