Analysis of 2011 coating development trends

Abstract: Quality is the key to the development of the paint segment market. Whether it is children's paint or pregnant women's paint, good ideas are certainly a good start. However, the key to the development lies in the quality of the paint products that people believe in.

In the paint industry today, the tactics of fighting price wars and functional warfare between products seem to be too old and the effect is not satisfactory. How will the future paint companies seek survival and development? What are the development trends in the paint industry in 2011? What? How will the paint industry go to the road? Let the world's top ten paint brands analyze with you!

First, “low-carbon” will make the paint industry once again hit a green and healthy trend. Now people are not only paying more attention to health, but also understanding the meaning of health more and more thoroughly, health has become people. The most concerned about life issues, and paint companies want to make the product truly rooted in the hearts of people, we must take advantage of this "low-carbon" storm to develop a truly green and healthy coating products, and develop their own in a subdivided areas. market.

Second: The common love of pregnant women paint society and family Modern marriage and childbirth has been very different from a few decades ago. With the increase of people's awareness of prenatal and postnatal care, the concern for the next generation starts from the pregnancy. Of course, there will be many changes in the body of the female during pregnancy, and the possibility of losing the fetus and his own life at any time. Therefore, the female during pregnancy has also received the greatest love from the family and society. Imagine that the family is full of paint and that will be right. Pregnant women and the fetus in the abdomen how much damage, so pregnant women paint will be born out. However, due to the fact that females who are decorated during pregnancy are still in the minority, the market clearly has no children's lacquer that is hot. However, as a subdivision of coatings, pregnant women's lacquer still has its certain value and significance.

Third: Children's lacquer or paint industry The largest gold mine child is the center of the family and the hope of parents. Parents are willing to give the best things to children, of course, decoration is no exception. Coatings are an important substrate for decoration. The wide range of use makes parents have to pay attention to the quality of the products. However, paint is one of the products that are not often used in daily life and it is rarely touched by ordinary families. Better choices have become a major problem that bothers parents. Into the paint market, paint products from the quality to function, and then from the voc content to the price comparison, coupled with various companies to fight for the market launched a variety of promotional policies, often allow parents no choice, not spend more money, Is the wrong product, so the emergence of children's paint that allows parents to save a lot of trouble, but also for companies to open up a big gold market.

Fourth: Quality is the key to the development of the paint segment market. Whether it is children's paint or pregnant women's paint, good ideas are certainly a good start, but the key to the development lies in the quality of the paint products that people believe in. We also hope that the so-called “zero-VOC”, “formaldehyde-free”, and “lead-free” paint products in the paint market will really meet the requirements of health and environmental protection. After all, for the end consumer, any exaggerated promotion and alluring discounts, Not as good as buying genuine products.

In the paint industry at home and abroad, there are many subdivided products that meet the thinking and pursuit of the contemporary people. These products will also be understood and accepted by more and more people along with the development of the industry and the development of the market. As a member of China's paint industry, we hope that domestic paint companies will take product quality as a starting point and paint segmentation market as their goal. They will boldly advance towards the mainstream development trend in the future. We believe that companies will eventually dominate a certain segment of the market. Let us wait and see.

Fifth: Network Marketing is the Trend of Market Development Network marketing is not a new vocabulary. In recent years, the pace of its development has been amazing. Under the pressure of the economic crisis in 2009, in the face of the saturated primary and secondary markets and the fierce competition in the 3rd and 4th markets, the bosses of all paint companies are frowned upon. At this moment, the online market with more than 300 million Internet users has become a sweet big cake in the eyes of the crowd. What's more, this cake is still a lot of spectators and diners. It depends on whether you can use the knife as soon as possible and use the knife method. In order to cut more cakes.