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This shift is not a sudden decision. Since 2009, the company has been exploring a micro-emission strategy, and later introduced the MePad system—a comprehensive climate improvement solution based on micro-row smart integration. However, the lack of effective business models and sales channels has limited its growth. Now, with the launch of the "Climate Improvement Mall," the company aims to bridge these gaps and create a more sustainable path forward.
At various international conferences, Huang Ming has repeatedly emphasized that "climate improvement requires commercialization to drive real change." He criticized the current misunderstanding around global renewable energy development, pointing out that political interference and mismanagement have led to an imbalance between government intervention and market forces. As a result, he says, we are now facing a situation where governments talk, media scream, and businesses remain inactive—leaving the real solutions unaddressed.
Indeed, countries worldwide are increasingly focused on climate issues, with over 100 heads of state gathering for more than two decades at the Global Climate Change Conference. Despite efforts to find solutions, climate challenges continue to grow. Meanwhile, industries like solar, wind, and thermal energy are facing unprecedented difficulties. In this context, traditional intergovernmental negotiations seem ineffective, and environmental initiatives relying solely on government support are unsustainable. People wonder why green energy hasn't grown as fast as IT or electricity sectors.
According to Huang Ming, commercializing climate solutions is key. He admitted that the biggest challenge in this transformation lies in rethinking the distribution channels. Previously, the company relied on intermediaries like distributors, which made the sales process weaker. Now, the company is building a completely new channel model, which will serve as a strong driver for product innovation and customer engagement.
Company representatives clarified that the transformation does not mean abandoning the solar industry. Instead, it's about expanding into new areas, increasing product diversity, and improving access for dealers and customers. For dealers, the expanded business scope will lower costs, increase customer reach, and boost brand visibility. For end users, it means better access to energy-efficient products and comprehensive solutions.
During a visit to the "Climate Improvement Mall" in Dezhou’s Sun Valley, reporters saw a wide range of solar-powered products—from small flashlights and chargers to large-scale photovoltaic terminals, solar water heaters, and more. "These are just the visible part," insiders revealed. The mall is actually an energy-saving platform powered by micro-row smart integration technology. By combining solar, photothermal, photovoltaic, and IoT technologies, it enables efficient energy management across homes, hotels, communities, factories, and cities, aiming for micro-discharge or even zero emissions.
For this ambitious project, Huang Ming expressed great confidence, calling it a newly created climate market and a rising climate industry. "And all of this is a blue ocean!" he said, highlighting the vast potential and untapped opportunities ahead.
"In the future, the company will no longer just be a solar energy provider, but a climate improvement operator," said Huang Ming, chairman of the company, during a high-profile forum co-hosted by the National Climate Change Strategy Research and International Cooperation Center and the International Solar Energy Society. The event marked a major turning point for the company as it announced a new strategic transformation, which will involve changes in corporate identity, product offerings, and operational management.