IKEA Labyrinth Drives 60% Impulsive Consumer Domestic Enterprises to Follow Imitation

“Is it possible to change my way of life and go to visit Yi’an and I’m completely lost.” The reporter discovered yesterday through the Internet search that only one afternoon, issued such emotionally-complicated pictures on the Weibo petition for IKEA consumers reached dozens. According to a recent report, up to 60% of purchases in IKEA stores are not in the original shopping list of customers, and the main reason is the maze-like design in the stores, causing consumers to use impulses. While stray marketing has aroused heated debate on the Internet, many companies have also discussed the feasibility of “making lost people” online.

“Labyrinth” drives shopping impulses A few days ago, the media released a survey data showing that 60% of the goods purchased by customers at IKEA are not in the original shopping list. However, such impulse consumption did not affect the next visit of most customers.

Entering IKEA is like entering a maze. In this regard, a survey conducted by the University of London, UK, showed that customers can spend an average of 3 hours at IKEA for up to 8 hours. “The unique design of storefronts, like the maze, is that many consumers are not moving their heads to follow others, but the warm layout and stimulating the price tag of eyeballs make it easy for consumers to have shopping impulses.” Marketing industry analysts have analyzed.

The maze marketing was happy and some people were annoying about “maze marketing”. A round of NPC discussions took place on the Internet yesterday. The result was someone who loved and was annoying.

“The plan only buys plates and shoe racks,” said Zhang Qian, a white-collar worker. “Although I have visited IKEA several times, I still lost my way and it took more than two hours to find my favorite plate. This really made me happy. The mirrors, table lamps, candlesticks, folding chairs, flowers, and flower pots that were bought this time were not in my plan.”

However, Zhang Qian did not regret impulsive consumption. In her view, not high prices can make the family look warmer, romantic, and impulsive. The marketing industry has also been ridiculed by the strategy of "losing economics" - although it is very painful to find a way out, but the pleasure of buying something is several times the plan shopping, that is, lost, procrastination, and happier.

However, there are also consumers who said that they could not find what they wanted to buy or when they could not find the outlet. They looked at the dazzling items and the maze-like path. The atmosphere inside the store was not very good. They felt very annoyed. Lack.

Real estate, online shopping ideas "made lost road"

Can maze marketing “move” to real estate, e-commerce websites, or even car marketing? Yesterday, some companies started discussions.

"It's a good skill! How to use in the real estate marketing, so that people inadvertently create impulse to buy it?" Huaxin Dazu real estate company deputy general issued a post yesterday, Guangxun opinions. The R&D manager of Shenzhen No. 1 Technology Co., Ltd. also issued a big discussion in the industry: Can the Internet use IKEA's lost shopping thinking, and the preliminary discussion results have also been released. “Ikea thinks it can't come out after entering, but the Internet can directly close the browser and realize Maze marketing is not difficult."

The reporter observed that the marketing of “maze” in foreign countries has become quite mature, and even convenience stores entering and exiting are not a position, and consumers are required to keep circling around the store. However, some consumers have pointed out that their realization has gradually become "maze-like" in many shopping malls and large-scale supermarkets. However, merely changing the location of escalators and disrupting shelves will only cause inconvenience to consumers.