Abstract In recent years, China's power tool industry has developed rapidly in the international market, while the export of foreign exchange products is very low. Most of the products exported by China's power tools are "branded production" and "neutral packaging".

In recent years, China's power tool industry has developed rapidly in the international market, while the export of foreign exchange products is very low. Most of the products exported by China's power tools are “branded production” and “neutral packaging”. They are basically sample processing and have no own brand. On the other hand, foreign trade companies and export product manufacturers are pressing each other, low. Price bidding, as the prices of many export products have been declining year by year, seriously affecting the economic benefits of export enterprises, making the industry benefits decline year by year. In addition, the products exported by China are almost all DIY tools, which cannot be used in production lines and industries. For this reason, the products cannot be sold at a good price.  

However, power tools are the most widely used hardware tools in the whole society. With the advancement of the times and society, the power tool market has also developed rapidly. At the same time, the damage caused by various types of power tools to consumers due to various quality problems has also occurred from time to time. As a result, the demand for power tools in the domestic market is becoming increasingly strict.

Whether it is foreign or domestic power tool market, the quality and brand of power tools are more critical. Whether it is power tool dealers or direct users, the quality and brand of power tools are highly valued. Therefore, the market has increased the inclination of good quality and good brand power tools. This is an improvement, indicating that the power tool market is maturing. Because of this, the brand awareness and brand effect of the domestic power tool market are more prominent. Many power tool dealers, especially those with a small strength and scale, are highly motivated to distribute good brand power tools. .

We have noticed that some of the smaller power tool companies are able to maintain their livelihoods and have a certain market share. These enterprises, due to their small strength and small scale, rely solely on the characteristics of their products, consolidate their own markets, consolidate their partnership with “old customers”, and at the same time try their best to expand market capacity in order to survive. Such companies tend to pay more attention to the marginal market, because in these places, the key enterprises in the industry may not be able to take care of it, or because the market is small, and “look up”, but for small businesses, they can make a difference. However, it can be known from the operation of the first half of the year that many small enterprises in the industry have had a difficult time, and they are unable to compete with large enterprises. Therefore, for this part of the enterprise, how to go in the future, we must seriously study. The road of the power tool industry does not seem to be too good. Looking for a way out has become the top priority of the enterprises. How to do the power tool industry?

(1) Enhancing the added value of product technology

Since most of the electric tools exported in China are currently produced by brand, many export-oriented enterprises are actually processing plants or production workshops of foreign manufacturers. In addition, there are still many gaps in the production technology level and management level of many domestic power tool companies compared with the advanced level in foreign countries. In order to further expand the market, power tool companies should pay attention to the development of new products and the renewal of old products. In the increasingly fierce market competition, it is especially necessary to focus on technological innovation, to win by quality, to consolidate and expand the market with new products, and to have unique product and technology advantages. Power tool enterprises should comprehensively consider factors such as safety and environmental protection from the raw material link, and strive to become specialized, large-scale and establish Chinese brands, so that China can be transformed from a power tool exporting country to a power tool exporting country.

(2) Strengthening industry self-discipline

China's power tool production accounts for 70% of the world's total output, while sales account for only 30% of the world's total sales, indicating that the export price of power tools is still low, and the vicious competition between peers has further led to a decline in the export profit margin of China's power tools. It is understood that the domestic power tool industry's profit margin is only about 3%.

Therefore, with a little wind and grass, domestic power tool exporters may lose money. In response to the actual situation of the export of my power tools, the 2007 Electromechanical Chamber of Commerce proposed to establish the National Electric Power Tools Export Coordination Committee. The responsibility of the Coordination Committee is to organize the export of self-discipline of power tools and prevent unfair practices from disrupting the normal order of exports in accordance with the national credit evaluation system.

(3) Joint operations respond to technical requirements of the international market

The EU implements the ROHS Directive, which uses the company's self-declaration of compliance with its own products, rather than mandatory certification like GS and CE. All relevant power tool companies should attach great importance to the preparation of relevant documents such as compliance self-declaration and test reports, and select authoritative testing institutions for testing reports, including relevant laboratories at home and abroad. Some companies have already made gratifying steps in this regard. For example, in Yuyao City, where power tools companies are concentrated, led by Yuyao Power Tools Industry Association, several key enterprise leaders have joined forces to invest millions of yuan to establish related chemical laboratories, not only for electric power tools companies in the region. Responding to the ROHS directive, but also radiating to Ningbo, Yongkang and other places, has produced good social effects.

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