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At present, the annual growth rate of China's plastic pipe market has reached 30%, ranking first in the world, which indicates that the domestic plastic pipe market has huge room for growth. But behind the rapid development of the plastic pipe market, companies also have hidden concerns: the market cake is very big, companies want to share a piece of it, no matter how big or small, almost "overnight", thousands of domestic production companies have emerged, but it is difficult Bigger and stronger; dealers are swaying each other, and some price-cutting people who blindly fight price wars have caused vicious competition. Some follow-ups are not profitable because of their small size, and they have begun to shoddy, which has affected the normal development of the plastic pipe market. Experts said: "Although enterprises generally feel huge market pressure, new opportunities are also embedded in the market."
Q: What is the current development status of the domestic plastic PP pipe market in recent years?
Answer: Because plastic pipe frpp pipe has the advantages of light weight, corrosion resistance, comprehensive energy saving, convenient transportation and installation, long service life, etc. compared with traditional metal pipe and cement pipe, the use of plastic pipe is wider and wider. . In the current construction and renovation projects in the country, 70% of the building drainage pipes use plastic pipes, 50% of the building rainwater pipes use plastic pipes, 10% of the urban drainage pipes use plastic pipes, and 60% of the building water supply, hot water supply and heating pipes use plastic. Pipes, urban water supply pipes (below DN400 mm) 50% use plastic pipes, 70% of village water supply pipes use plastic pipes, urban gas pipes (medium and low-pressure pipes) 20% use plastic pipes, 80% of wire sheathed pipes use plastic pipes. Today, plastic pipes have a market share of more than 50% in various pipeline markets across the country.
Q: What are the substantive problems of domestic plastic PP pipes?
A: At present, domestic pipe companies have low overall equipment levels and relatively backward technology. Although some enterprises have accelerated the pace of technological transformation and introduced a large number of advanced equipment from abroad, the varieties and quality of domestic plastic processing machinery have made significant progress. However, as far as the whole industry is concerned, there are still problems of low equipment level and relatively backward technology. Enterprises rely on their own strength to study successful processing techniques and develop plastic pipes, which have maintained a clear gap with developed countries. Lack of innovation makes our products always in the low-end market, and product marketing is difficult to grow.
Q: What do we need to do to solve the dilemma faced by plastic pipe companies?
A: To solve the dilemma faced by plastic pipe PP pipe enterprises, and to continue the rapid development of this industry along a standardized and orderly road, it is imperative to first strengthen the regulation and rectification of the market order, and secondly, the industry and enterprises themselves should go as soon as possible. The road to substantial improvement with technological innovation and quality first. From the perspective of enterprises, powerful enterprises can take advantage of the current situation of small enterprises, reorganize resources through mergers and acquisitions in order to become bigger and stronger; enterprises can also use the imbalance of product structure in the current market to strive for PVC- U large-diameter water supply PP pipe and other high-tech, complex process, relatively weak competition in the market segment, in-depth marketing; because some companies' sales network is not yet mature, powerful companies can seize the opportunity to quickly enter the market; The competition in the pipe market has not yet risen to the integrated marketing competition model. The marketing war has not been as intense as the home appliances and fast-moving consumer goods industries, which provides an opportunity to expand enterprises with differentiated marketing methods.