Abstract Recently, a well-known domestic media angered “why high-quality Chinese manufacturing is not sold in China”. This issue has caused heated discussion among the Chinese people. Other media have also followed the trend of criticizing Chinese export enterprises and accusing them of “sweetness and enmity,...
Recently, a well-known domestic media angered “why high-quality Chinese manufacturing is not sold in China”. This issue has caused heated discussion among the Chinese people. Other media have also followed the trend of criticizing Chinese export enterprises and accusing them of being “intimate and intimate businessmen”. .
In fact, Chinese export companies are being defamed – there are other reasons for this phenomenon. The author will list a few points in this article, and explore the discussion with readers.

1. China's per capita income is lower than that of developed countries
In different states of the United States, the minimum hourly wage is different, but for most Americans, the value of 100 yuan is basically 1 to 2 hours of wages, and for a large proportion of people in China, it means hard work. All day.
If a commodity can be cheaper by 100 yuan, it is equivalent to stealing a lazy effort for consumers in developed countries. This is the feeling of the lowest-paid American working class; if it is a middle class, it may be only ten minutes. Can be earned.
Because of the gap in income, in China, consumers are more willing to bargain with sellers. The price reduction promotion is more attractive to consumers than developed consumers, even if it is only a few dollars cheaper.
for example. Some people need to buy a pair of scissors, there are two kinds on the market, one is good quality, the price is 50 yuan, the other is poor quality, but the price is 25 yuan. Assume that the quality of the scissors has a service life that is exactly twice the quality difference. The others are the same, let Chinese consumers choose, I believe most will choose the latter.
Because the quality of the bad use of the re-buy, not to take up 50 yuan of purchase funds, the temporary savings of 25 yuan can also buy other more needed oil and salt sauce vinegar.
For consumers in developed countries, there will be many people who choose 50 yuan, because they think that scissors are too bad, and they have to spend time and energy to buy and buy. Too tired, it is better to buy a durable picture at a time. As for " The "25-pound spread" spent in advance does not affect daily life too much.
This difference in consumer psychology is ultimately due to the high per capita income of developed countries and the low level of China.

2. Manufacturing goods are the buyer's market in China
In the buyer's market, especially in countries with insufficient consumption capacity and strong production capacity, the market is likely to form a price war or a “small profits but quick turnover” situation. In this market environment, selling any products that can be mass-produced in the country will create price wars and price reductions. Even if Chinese businessmen go overseas, it is difficult to change such habits.
When a price war is formed in the Chinese market, the sales volume of goods will temporarily increase. This will not lead to a shortage of factory supply and a rebound in prices. Instead, it will force the factory to increase production capacity (such as overtime processing lines, etc.), and new factories will be opened. At the same time, such an approach can increase employment and is highly encouraged by policy.
When the sales volume of goods in the price war in developed countries increases, the investment in increasing the production line is very high for the manufacturers. It is also believed that the increase in production capacity will lead to a decline in commodity prices, and the final profit may not increase.
For the enterprises that pursue the highest profits in developed countries, blindly following the market demand to expand production capacity is not the optimal solution to obtain the highest profit, but instead continue to maintain the original production capacity, and can also lift the price profit. If Chinese manufacturers do this, they will soon have other manufacturers or substitute products to occupy the market.
There is no reason for it. Made in China is a buyer's market in most industries.

3. Brand added value
In reality, the price/performance ratio of goods is not as consistent as the assumptions in the above example. Some of the same things are expensive to sell. One important reason is the high added value of the brand. Although consumers generally know how "the price is high" of a product, it is difficult to know how high the quality of a product is.
The real market is an imperfect market, and the way consumers really use to distinguish product quality is mainly to “recognize brands”.
The value added of the brand can be a word of mouth established by consumers, and it also needs the seller to sip. While investing heavily in advertising their products, manufacturers will certainly take more responsibility for these investments than the brand-name manufacturers, and work harder to check the quality of their products.
In addition to improving brand awareness and image, the overwhelming advertising investment is also showing the company's financial strength to consumers. This strength is actually a hidden guarantee for product quality. Consumers who pay more attention to product quality will be willing to pay more for the high-quality goods they want, even if they need to pay for the advertising costs.
This is why there are many brand fans such as “fruit powder” and “pollen”.
Conversely, when a brand plan is to be done, the company will have higher standards for the quality of its own branded or distributed products.
In the past 10 years or so, the image of Chinese-made products abroad is still "poor quality and easy to break". First, because the manufacturing technology of Chinese factories was still relatively backward, relying more on manuals than on computers and robots. Second, the more important reason is that overseas dealers prefer to purchase from the "lowest price" Chinese factory in order to make huge profits.
When a large number of low-quality Chinese-made goods flooded into overseas countries, especially developed countries, the low price allowed it to quickly occupy the market, but it was followed by consumer complaints.
Such complaints are not a problem if they occur in a store such as “One Dollar Store”, but if there is a chain of large-scale stores that have long-term advertising in the local area, a large number of fixed consumers, and a large brand effect, This will be a serious smear of the store's signboard, because consumers complained that "this is very junk" in China, and also said that "this chain is very junk."
The negative effects of this brand will prompt these stores to pay more attention to quality when they purchase from China next time. Although the cost of purchase has increased, the original profit margin is very large, and the impact on net profit is slightly smaller. On the contrary, the customer's image has greatly reduced the customer's complaints and negative impressions, which is equivalent to saving a huge amount of advertising fees. Pure profit may be more than when purchasing low quality products.

4. The strict implementation of the Consumer Protection Law makes dealers pay more attention to product quality.
In the New Zealand market, for example, almost all non-disposable manufacturing products are sold in New Zealand with at least one year's dealer warranty. China also has similar legal regulations, but the range of products covered is not so large, and it is more difficult to return when quality problems occur. In comparison, the difficulty of returning in New Zealand is much smaller.
I have bought a patio umbrella for the garden, which was the cheapest one in the furniture store at that time (both cheap and most expensive) made in China.
On the day when the one-year warranty expires, a part supporting the ribs is somehow broken, and the umbrella surface is completely collapsed and completely scrapped. After picking up the receipt that had faded from the bottom of the drawer and coming to the furniture store with a bad umbrella, the manager agreed to return it with a look at the umbrella.
It turned out that this umbrella was no longer sold, so I gave it back directly.
The author has exchanged a lot of things in New Zealand, but this is the most impressive. When the New Zealand store handles the sale to customers, it will hardly kill customers, and will not question whether it is damaged by improper use of customers. If this umbrella really says that I am using it improperly, I can't refute it.
The store is very happy to return, this is not because the store is generous, but because the damaged umbrella will be returned to the supplier, and the supplier must abide by this very strong consumer protection law, must bear such a Return risk.
Unless the expensive products, the general supplier will not ship back to the Chinese factory to return the goods, but directly throw away the garbage. (If the store purchases directly from China, then the store itself is the supplier role here).
The supplier will calculate these return losses into operating losses, which shows that such services need to be supported by enough profit margins. The wool is on the sheep, and if it is a small profit-and-selling store, it will definitely not be able to achieve such a service.
When a store or supplier finds that a product returns too much and causes too much operational wear, it stops selling it and chooses other higher quality products. So the Chinese-made low-quality umbrellas were abandoned by foreign merchants.
It can be seen that when foreign markets have demand for higher quality products and have sufficient spending power, products with poor quality will naturally be eliminated. In contrast, China is a completely different market. Two markets with different demand and consumption power will naturally produce the same manufacturer supplying two different quality products.
This phenomenon will make Chinese nationalists angry, understandable, but this is not the fault of Chinese factories and dealers, nor is it the fault of anyone, but only the contradiction between the growing material and cultural needs of the people and the backward per capita income. "But it."

5. Chinese consumers even have Haitao
Some Chinese who have been rich first have the ability and demand to consume higher quality products, and the market environment is also actively developing. However, there are still many industries still in the stage of “small profits but quick sales wins” and the supervision is relatively imperfect. In these industries, it is very likely that a large number of "high quality and low price" and "counterfeit" products are derived, so that the price and brand do not reflect the true quality of the product.
Since these consumer groups pursuing higher quality products are often tricked into shopping in China, many consumers have turned to overseas purchasing, in addition to milk powder, cosmetics, health care products and other products that are intimately in contact with the human body, there are even many people. Amoy goods made in China (such as toilet lids).
Why is there such a strange phenomenon? In addition to the special marketing of the articles on WeChat, there is another reason for the domestic similar products and enterprises. The reason is that the market order of developed countries is much better than that of China. The price and brand can basically reflect the quality of products. As for some Chinese consumers are willing to spend more postage and purchase price difference to buy a rest assured.
In some industries, a high-quality Chinese-made product is directly sold in the Chinese market, and will be suppressed by the chaotic market of “small profits but quick turnover” to the bones, and it is intended to be sold to domestic consumption. Consumers will be disturbed by competitors with high quality and high price. If they want to make their own brand, they may be destroyed by “counterfeit and shoddy” products. In the end, they have to go overseas. Under the orderly market environment overseas, they have The quality certification given by the market also gives Chinese consumers the peace of mind.

Conclusion: It is more important to rectify the order of the market than to blame the manufacturers.
In the face of such awkward and "shame" phenomenon, we have always accused the Chinese factory of using nothing. Forcibly prohibiting the domestic products with lower quality and low prices is even more encouraging and contrary to market rules. What ultimately fades is China's own economic development.
At the same time, it is unrealistic to want to quickly reverse the situation of the Chinese-made buyer's market and form a more balanced structure.
The chaotic market environment in some industries in China has “sent out” the high-quality Chinese manufacturing, while the orderly market environment in developed countries has driven the lower-quality Chinese manufacturing back to China.
Strengthening market supervision and related rule of law, cracking down on counterfeiting and counterfeiting, and improving the quality of product quality credits (such as reshaping quality certification system and online e-commerce brush praise and brushing) can quickly restore the Chinese market to order, but also help to cultivate In the long run, in order to truly change the buyer's market situation in China, it is necessary to rely on a large number of long-term political reforms in the supply-side reforms and continue to maintain rapid economic development.

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