The development of China's sanitary ware companies needs to subvert the traditional

On December 3rd, the 4th China Home Networking Economic Summit Forum was held in Beijing. The theme of this conference was “Subversion” to discuss how home companies in the era of mobile Internet can develop. Indeed, the influence of the mobile Internet is now increasing day by day. Tmall's mobile transactions accounted for 42.6% of the transaction volume this year, 4.5 times last year. The sanitary ware industry is also deeply influenced by the Internet. Both the e-commerce development and the channel construction cannot be separated from the Internet.

After-sales into the bathroom e-commerce "heart disease"

The Twin Eleven has not yet completely left people's vision, and the Twins have come one after another. Although Tmall has already launched the "Daily Classic" of the Double Twelve, compared with the smoke of "Double Eleventh," the "Double Twelve" has a much weaker smell of gunpowder, and the promotion of mainstream bathroom brands has weakened. According to the survey, 63.5% of consumers said that they would not purchase household products in Double XII. The main reason is that the discounted prices are "pitfalls" and the shipments are too slow. Most consumers have expressed too many problems and do not want to join in this excitement. If the sanitary electronics provider cannot solve the after-sales problem, this emerging channel can only be a "flash in the pan."

The development of sanitary ware enterprises under the "big tide" of the Internet must upset the tradition

Sanitary channel construction needs to keep up with the trend of the times

With the increasingly fierce competition in the market, more and more sanitary ware companies are adhering to the concept of “get in the world” and work hard on channel construction. In this era of the Internet, more and more emerging circulation channels are used in the sales model. Sanitary companies can fully integrate the characteristics of the era in channel development to improve current mainstream sales as a sales model.

Bathroom export products must have "Chinese characteristics"

According to statistics, from January to September 2014, five of China's top 10 ceramic exporters belonged to ASEAN member countries. With the continuous anti-dumping in Europe and America in recent years, the market share of sanitary ware export products in these regions is decreasing year by year. It can be seen from the market share of export sanitary ware that the ASEAN sanitary ware market is becoming a new blue ocean. However, the export of sanitary ware companies must not only examine the external environment, but also create internal strength and make exports more Chinese characteristics.

In the case of tepid development in the sanitary ware market, sanitary ware companies must combine the characteristics of the Internet era in order to seek long-term development, and integrate the development of the times and technological advances into the channel construction of sanitary ware companies so as to enable enterprises to compete in the fierce competition. To seek a long-term development path in the environment.