In 2015, cabinet companies must lay a good “ bureau”

Recalling that in 2014, the growth rate of the cabinet market slowed slightly, price wars and verbal warfare increased, and some cabinet companies, especially small and medium-sized cabinet companies, faced severe challenges and the industry entered an adjustment period. Into 2015, the new year and new weather, cabinet industry as a sunrise industry, never lack of vitality and vitality. Although there is a small setback currently, as long as companies can see the trend, increase confidence, and adjust their strategies in a timely manner, they will be able to overcome difficulties.

Cabinet product innovation is a top priority

The competition in the cabinet market is so fierce that homogeneity of products is unavoidable. From past experience, the most successful cabinet companies have been thriving for a variety of reasons. That is, they are always innovating in design. As the saying goes: Innovation does not survive.” Only by using innovation as a basic strategy can companies achieve growth in revenue, market shares, and customer loyalty. If you want to drastically change the phenomenon of "re-selling, light design," "re-simulation, and light originality" of cabinet companies, the owner of cabinet companies must establish a "design to promote productivity," and from the funding, staffing As well as positions, treatment, or cooperation with brand design companies, develop cabinet products with independent intellectual property rights.

Low-carbon environmental protection is the current mainstream trend

No matter what time, environmental protection is an important theme of home improvement! Consumers have higher and higher requirements for the home environment, not only in the pursuit of the form of home products, they also hope to be able to use the real green products. Green consumption will become the dominant concept of the future building materials market. At the same time, green consumption will become the dominant concept of the future building materials market. Green consumption also brings huge business opportunities. The overall cabinet companies must lay a good green card and develop high-performance, high-tech ecological cabinets to satisfy consumers' green consumer demand. To do this well, cabinet companies need to start from product design, not only to improve the appearance of the product, the basic physical properties and cost, etc., but also to link the design of the overall cabinet with the ecological environment, with good performance to reduce the Environmental pollution creates a green and comfortable environment for consumers.

Focus on deepening the strategy of transformation and innovation

With rising cost of factors such as labor costs and increasing international competition, the cabinet industry should speed up the transformation of development methods, vigorously promote equipment upgrades and technological innovations, and turn the previously relied on low-cost advantages into quality advantages and brand advantages, thereby enhancing Market competitiveness, into the high-end of the global value chain. In addition, in the face of the impact of the Internet economy, cabinet companies should take advantage of measures such as accelerating online channel construction and launching customized e-commerce products. At the same time, they should also measure this profound change strategically, learn from Internet thinking, and actively engage with Internet companies. Co-operation, focusing on the restructuring of the company's own organizational system, operating model, and then expand new space.