With the continuous development of artificial intelligence and Internet of Things technology, the heat of the smart home field has not diminished, and it has developed rapidly in recent years. Although smart homes are still not widely used on the consumer side, this concept has been well known and recognized by some groups, and smart home items have also received widespread attention.



Smart homes make life convenient and comfortable, and give home unlimited imagination. With its development, more and more Internet companies, home appliances, and mobile phone companies have begun to lay out the ecological chain of the smart home industry, and competition in this market has become increasingly fierce.


Smart home products are emerging one after another, and the major brands continue to move. Recently, Amazon and Apple have begun to further develop smart homes. Let's find out the situation.



Amazon acquires Eero


Recently, according to CNBC reports, Amazon has acquired Internet router developer Eero , and will further deepen the field of smart home.


Regarding the specific amount of this transaction and other relevant details, no news was disclosed. It is understood that Eero was established in 2014 and developed a mesh Wi-Fi router product. Its products quickly passed the concept of mesh Wi-Fi to consumers.



Since the launch of the first product in 2015, sales have reached $ 2.5 million in two weeks. Although Eero is not the only company that provides such services, it is still favored by many people in the market, so Amazon has some reasons to acquire Eero.


This acquisition of Eero is undoubtedly Amazon's further exploration in the field of smart homes. Through Eero's data, it can enter the family at a very low user acquisition cost, provide reference for Amazon's products and technologies, and also increase Amazon's overall competition To improve the overall smart ecological layout.



Looking at Amazon's actions in the smart field, it is not difficult to find that Amazon has started to work on smart homes very early, acquired Ring and Wi-Fi networked video doorbells, and also invested in related smart projects. Its strength in this field is not small watch for.


As a leader in the smart home market, Amazon has seized a large market share with its Alexa voice assistant and Echo series devices. According to relevant data, in 2018, the number of global voice-controlled smart speakers may be close to 100 million units, and the total number of Amazon Alexa devices is far ahead.



Of course, with the development of giants such as Google and Apple, Amazon is also facing a series of competitive pressures. I believe Amazon will continue to exert its strength in this area in the future.


Apple hires former Microsoft executives


Recently, there is a breaking news in the field of smart home, Apple recently hired a new executive, former Microsoft vice president Sam Jadallah became the latest helm of its smart home department.

According to the data, Sam Jadallah worked for Microsoft for 12 years, left in 1999, and was also responsible for venture capital business at Mohr Davidow. Joining Apple this time, I believe that the future will bring us different surprises.

In fact, Apple has been involved in the field of intelligence for many years. In 2014, Apple released HomeKit, a smart home platform, and then there were many end products supporting the platform.

In 2017, Apple launched HomePod, a smart speaker that supports Siri. This product has also become an important part of Apple's smart home ecosystem.

In addition, Apple is also vigorously expanding its ecology. In November last year, according to foreign media reports, Apple quietly acquired Silk Labs, an artificial intelligence device startup, and recently acquired San Francisco startup Pull String. According to industry speculation, Apple's continuous acquisition of startups may be related to the next strategy.

In the field of intelligence, Apple has been working hard again, and has also released some products one after another, keeping up with the development trend. But in fact, Apple is still facing a strong rival , and the situation is not particularly optimistic. There are problems with its products, and its market share lags behind Amazon and Google. It can be seen that if Apple wants to stand out, it has to work hard in the field of intelligence.

to sum up

There are many entrants in the field of smart home. Amazon, Google, and Apple mentioned in this article are all among them. In addition, the strength of domestic giants such as Xiaomi, Huawei, Haier and others are also obvious to all.

Some of them rely on platform penetration, some rely on technological innovation, and some rely on single products . In any case, their ultimate goal is to bring consumers a more comprehensive experience, so that smart homes will be further developed and popularized.

Of course, smart homes are also facing problems. There are many deficiencies in the user experience. The interoperability between products needs to be improved. In the end, if companies want to break through, they must return to the needs and experiences of consumers.

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