Smart home battlefield smoke

The smart home market has just started, and it is still in a situation where one hundred schools of thought contend and one hundred fans compete. Following the smart washing machines and smart vacuum cleaners, Samsung launched smart door locks and smart central air conditioners in the Chinese market yesterday. The smart home strategy has accelerated its "landing." The battlefield of smart homes has been raging, and Samsung has already done a good battle strategy to “rob the high ground” in this war.

Vice President of Marketing Appliances for Samsung Appliances in Greater China, Xie Hui, said in an exclusive interview with the reporter from China Business News that, in addition to advancing the networking of its hardware devices, Samsung is still working as an open platform, and this year, it has provided 100 million U.S. dollars worldwide to support developers. . Software breakthroughs are more important than hardware.

Not long ago, Apple just announced that the first batch of access kits for Homekit, its smart home platform, will be available in June. Haier and other Chinese companies will also release corresponding products.

Just in early May, Samsung opened its operating system Tizen's application platform to some countries. Obviously, with the wave of smart homes, Samsung wants to build a third open platform besides Apple iOS and Google Android.

Smart equipment "expanding the army"

In January of this year, at 2015CES (United States Consumer Electronics Show), Samsung Electronics President and CEO Yin Fugen took the theme of “unlimited possibilities” for the first time to release Samsung’s smart home strategy: Samsung plans to link all devices into the next five years. networking.

Samsung's smart products are constantly "expanding the military." Yesterday, Samsung's smart central air conditioner in Guangzhou can be controlled by mobile phones and PADs. Even blinds, hot water, and floor heating can be controlled by the same remote controller. Smart door locks can be fingerprint authenticated and can also be doubled by fingerprints and passwords. Certification, you can also monitor when going out to prevent foreign invasion.

“Smart homes are very hot now. It is a feast. Our strategy is very clear and we will advance from four aspects.” Xie Hui said.

On the hardware side, smart homes have requirements for technology. One is the sensor and the second is the communication protocol. Samsung has technical reserves on the sensor and has developed a compact, accurate, and sensitive sensor.

In terms of ecology, Samsung had sold 665 million devices worldwide last year. These devices are themselves a large ecosystem. Samsung also plans to link all devices within the next five years.

In addition, Samsung should be an open platform to connect the entire industry. "Our developer community has taken out 100 million U.S. dollars this year to support developers (developing new applications)," said Xie Hui.

The fourth magic weapon is cross-border cooperation. “Our CEO made it very clear that no company can provide a complete IoT solution, so it must be cross-border. Samsung also has cross-border cooperation with autos and luxury goods companies.”

Matching it is channel innovation. Samsung will open an "Open House" experience shop in Beijing, Shanghai and Guangzhou this year. Xie Hui revealed that the biggest feature is that each experience shop has a large screen, a one-to-one ratio, to display the product's features, through the combination of online and offline (O2O), extending the use of the scene, the future will introduce the Samsung package of smart Home.

Difficult in "solutions"

Although Samsung speeds up the smart home layout, Samsung is not the most aggressive one compared to some domestic home appliance companies. For example, Samsung won the global refrigerator sales championship last year, but it has not introduced a smart refrigerator. And domestic Haier, Midea, Hisense Kelon, Changhong Meiling and many other companies' smart refrigerators have already been "appeared."

When asked if there is a smart timetable for Samsung's white goods in the Chinese market, Xie Hui said: “There are many concepts in the industry, like at the 2015 Shanghai Consumer Electronics Show, but they really introduce the market, and they look at the demand development and solutions. Progress."

He revealed that in addition to the connected washing machines, vacuum cleaners, Samsung and other smart products are also preparing. As Samsung's products range from color TVs, mobile phones to refrigerators, washing machines and other home appliances, "all business groups are collaborating and advancing."

"Easy to connect, if you can not achieve value in the solution, it will increase costs." In Xie Hui's view, "(home appliances) are connected to watch, but more importantly, security, energy management, health management , hot and cold water and other solutions."

What is Samsung's next smart product after smart door locks?

Xie Hui did not directly answer, he frankly said, "Solution, the soft part is more important. Hardware (including sensors, communication protocols, etc.) is easier than software, Samsung has done well in communications, sensors." It is also a problem. What does the living room and kitchen use as a control center?" Xie Hui thought.

To become the third largest platform, Apple Homekit, the smart home platform, will release the first batch of access devices next month. Last year, Google successively acquired smart thermostat company Nest, home surveillance camera startup company Dropcam, and its smart home plan with energy saving and security appeals. Also gradually surfaced.

Smartphones are generally considered by the industry as the "remote control" of future smart homes. Apple, Google, with IOS, Android two smart phone operating system platform, is actively deploying smart home ecosystem.

Samsung has always been very strong in terms of hardware. It is already the world's largest TV maker and the largest mobile phone manufacturer. The refrigerator is also known as the global sales champion and the world's top three washing machines. However, in the smart home ecosystem, Samsung's Tizen software operating system platform is still being built compared to Apple, Google's mature software platform.

According to foreign media reports, at the beginning of May this year, Samsung opened the Tizen application store to most countries in the world. Although Samsung kept a low profile, its purpose was very obvious - more developers were playing with Tizen. Some analysts believe that Tizen's role is to play more on smart hardware.

Xie Hui believes that "soft (refers to the software system platform) each is doing, the practice is not the same. The three platforms, Samsung is one of them." Many excellent peer companies in China are also doing platforms. Some circulation channels are also doing platforms and are slowly developing. It is up to everyone to agree on which platform.

In 2015, all Samsung smart TVs will all use the Tizen system. Samsung also introduced the Tizen system's smart phones.

Appliance analyst Liu Buchen believes that compared with Apple, Google's smart home platform, Samsung's advantage lies in the complete range of home appliances, and its Tizen system can at least be carried on its own hardware. But this is also Samsung's disadvantage. Apple and Google do not do hardware. Because there is no competition, their platforms are more easily used by other hardware manufacturers. For example, Haier will launch Homekit air conditioners.

"Samsung is a king of manufacturing, and hardware is a king in R&D. It is the most qualified among all hardware manufacturers to open up smart homes." Peng Ye, vice president of the research organization Yikang believes, "As long as there is enough time, Samsung can It is a connection platform for smart homes, but it is far from the level with IOS and Android."

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