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At present, with the increase of China's housing construction, there is a strong demand in China's mattress market, and there are also mixed conditions. Especially in the mattress quality inspection report in the past two years, there have been some shoddy The problem of dumping inferior mattresses with fake and low prices has not only caused great harm to consumers' physical and mental health, but also seriously affected the image of the furniture industry.
Founded in 1875, Simmons is the world's most recognized top mattress manufacturer, and its Simmons products are sold all over the world. In Asia, it has received much attention as a supplier to five-star hotels such as Shangri-La, Peninsula, and Mandarin Oriental.
Simmons mattresses have the characteristics of classic design, noble and gorgeous appearance, fine manufacturing process and healthy and environmentally friendly. They lead the development trend of the world mattress in both design and function.
Since 2005, Simmons has opened 34 stores in 24 cities including Shanghai, Beijing, Fuzhou, Xiamen, Guangzhou, Shenzhen and Tianjin.
The Simmons company filed for bankruptcy protection. Shanghai Simmons Bedding Furniture Sales Co., Ltd. stated that its essence is a judicial process of US asset restructuring, which has no impact on the sales of Simmons brand in Asia and China. Some media reporters have seen in some domestic home stores, Simmons brand mattresses are still selling well, and consumers are coming to ask prices, and sales people are also introduced.
The author believes that although Simmons, after a hundred years, has fallen into a "bankruptcy storm," its product sales are still unaffected. This shows that Simmons has won the trust of consumers with high-quality product quality, and Chinese furniture companies should also create a world-famous mattress brand like Simmons.
According to media reports, regarding the application for bankruptcy by Simmons, Shanghai Simmons Bedding Furniture Sales Co., Ltd. said on October 13 that the operation of the Simmons brand in China has not been affected, and sales have repeatedly hit new highs. The author believes that this is because the Simmons brand is deeply rooted in people's hearts with its excellent quality, and has influence that other brands cannot match. Therefore, domestic mattress brand enterprises should learn from them.