Exhibition Preview: 2017 Brazil International Green Building Materials and Lighting Expo

English name of the exhibition: 2017 Brazil International Green Building Materials and Lighting Expo

Exhibition Hall: Sao Paulo Northern Exhibition Center, Brazil

Industry: Building Materials Hardware

Exhibition City: Foreign | Brazil

Holding period: one year

Exhibition overview

Exhibition introduction:

As the first exhibition in 2017, Brazil International Green Building Materials and Lighting Expo is a national key support project and has received strong support from the Ministry of Commerce. The exhibition area is expected to be 6,000 square meters, and there will be 200 to 300 domestic and foreign companies participating in the exhibition. With excellent group exhibition effect and appeal, it is committed to developing into the largest and most influential building materials and lighting fair in Brazil and South America. In Brazil, a market with great potential and value, this exhibition will provide exhibitors with an important opportunity to open and increase their share of the Brazilian market. You will meet with Brazilian professional buyers for one-on-one, one-to-many trade. Negotiation and cooperation.

Brazilian market:

In order to encourage bilateral trade and investment development in the service sector, Brazilian Minister of Industry, Foreign Trade and Services Marcos Pereira and Chinese Minister of Commerce Gao Hucheng signed a memorandum of understanding on October 10, 2016. This is also the Brazilian President’s Rice. The first document signed by the governments of both sides since the appointment of Cher Temer.

From 2010 to 2015, the consumption of lighting in South America increased by about 35.6%, of which the Brazilian market increased by 24.6%. In 2015, the total sales of lighting products in Brazil reached 1.79 billion US dollars. The annual growth rate is expected to remain above 4% in the next five years. .

The Rio 2016 Olympic Games LED lighting has won a great victory. Among them, our Chinese companies have the most say. For example, NVC Lighting provides lighting services and solutions for diving venues, Liard, Chau Ming Technology, Guoxing Optoelectronics, etc. In addition to the LED display for the Olympic Games, there are a large number of Chinese companies using the Olympic Games to enter the Brazilian market. China's manufacturing has completely broken the impression of OEM OEMs, and also allowed foreign users to re-recognize China. strength.

In recent years, under the promotion of the “Belt and Road Initiative”, more and more Chinese LED lighting companies have not only targeted traditional European and American days, but also more oriented to emerging markets such as Brazil and participated in the global market. Coming in the competition. Then Brazil as a "market star", of course, Chinese companies will not miss the opportunity to divide this "big cake."

It is understood that from January to June 2016, the national lighting industry completed a total export value of 236 million US dollars to Brazil. Among them, lighting fixtures completed a total export volume of 125 million US dollars (accounting for 52.87%); electric light source (light bulb) completed a total export value of 89 million US dollars (accounting for 37.83%); self-powered lighting fixtures and their parts completed a cumulative export of $ 21 million (Accounting for 8.8%); discharge lamps or discharge tubes with ballasts completed a cumulative export volume of 0.01 billion US dollars (accounting for 0.5%).

Strong demand for LED lighting products in Brazil

According to the analysis of the Brazilian Electric Power Association, LED will be the primary source of procurement in Brazil in the next five years. At present, 95% of Brazilian LED lights are from China, and the total amount is still growing. Brazil's LED lighting market is showing attractive appeal, especially in its huge LED commercial market. The Brazilian media “globo” reported that LED lighting has a huge market space in the Brazilian market. Brazilian companies are keen on LED lighting to save energy, and their commercial market space is huge.

According to reports, in São Paulo, Brazil, LED lighting products are being used in a variety of road lighting and tunnel lighting. Moreover, the Brazilian government issued a decree to replace incandescent bulbs with LED lighting by 2017.

Marco Poli, president of the Brazilian Lighting Industry Association (Abilux), said that many supermarkets, shopping malls and shopping malls in Brazil are now replacing LEDs with LED products. This is a huge trend.

Building materials field

As the largest country in South America, Brazil is the central market for South American countries, with only São Paulo having a population of 22 million. Brazil has strong radiation capabilities and industrial leadership in neighboring countries and regions. The Brazilian construction market accounts for nearly half of the Latin American market, and in the past few years the Brazilian construction industry has grown at a rate of 20% per year.

Brazilians' desire for decoration is much higher than that of Chinese people. Almost every three years, the interior is re-decorated. It is also the demand for such urban cosmetic and living habits that has formed a special supply and demand relationship in the Brazilian building materials market. The price of Brazilian building materials is several times higher than that of Chinese products, and the quality of products is not as good as that of Chinese building materials. Therefore, sanitary wares and stone products exported from China to Brazil are welcomed by local consumers.

As an important emerging country, the Brazilian building materials market is huge and growing rapidly. Brazil's construction industry has an annual production value of more than 490 billion baht, equivalent to US$165 billion, and employs 11 million people. Brazil's construction materials sales total 178 billion baht, equivalent to US$50 billion, of which construction equipment sales account for 11.1%. HK$19.8 billion, construction materials accounted for 88.9%, construction materials made 85%, and imports accounted for 15%.

In 2015, Brazil imported nearly 7 billion US dollars of building materials and construction equipment, mainly related to categories including cement, paint, building ceramics, cables, pipes, hardware and so on. In 2016, building materials in Brazil's building materials industry increased by 10%, sanitary equipment increased by 4%, and hardware ceramic tiles continued to grow steadily. According to the Brazilian Association of Building Materials Merchants (Anamaco), the retail sales of building materials in the Brazilian market will increase by 5% in 2016 compared to last year. In 2017, 15% of companies hope to hire more employees, and 38% want to increase investment.

At present, major banks in Brazil offer low-interest loans for the purchase of construction materials. According to Anamaco, the Brazilian building materials market is expected to grow by no less than 3% in the first half of next year and more than 6% in the second half of the year. The market outlook is generally optimistic.

South America is a key export area for China's products. China's building ceramics, stone, construction hardware, sanitary ware and other products have achieved high popularity and market share in the international market with reliable quality and low price. In the past, China's exports of hardware and building materials were mainly concentrated in Europe and North America. In the case of relatively saturated and competitive markets in Europe and the United States, the South American market, which has not yet been fully developed and has great potential, is the market development of today's Chinese building materials companies. Good policy.

Buyer plan:

The professional Brazilian cooperation team based on Brazil's 2016 import data and related industry association data analysis, the following products in the building materials and lighting field are highly recognized in Brazil and demand is large:

Building materials:

1. Construction hardware (metal structure, metal door and window hardware decoration parts, door and window decoration, locks and locks, etc.);

2. Building ceramics (floor tiles, wall tiles, polished tiles, terracotta tiles, glazed tiles, etc.) and sanitary ware equipment;

3. PVC pipe fittings and metal pipe fittings;

4, movable board room materials (metal roof, composite wall), solar heating equipment (this market is currently stock, but the market prospects in Brazil

The industry is very optimistic);

5, decorative plastic, decorative lawn, roof, etc.;

Lighting:

1. Architectural lighting and interior lighting (combination), LED lights, cables and switches.